Content Marketing Specialist - inyad




We are looking for a result-driven Content Marketer to join our marketing team, focusing on the development and implementation of a multichannel content strategy. She/he will manage the content strategy and process from concept to execution to build awareness and drive engagement with current clients and new customers. Reporting to our Head of Growth & Marketing, this person will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. A successful person in this role will work collaboratively across teams to bring this strategy to life.


  • Develop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and building on a fine understanding of local merchants’ culture
  • Identify topics to grow our merchant community and user base
  • Craft web and campaign copy in inyad’s voice and tone — everything from social media ads to site landing pages, sales enablement material, email nurtures, and beyond.
  • Script and help produce video content (e.g., Customer stories, testimonials, best practices for managing a small business…).
  • Drive content creation for both long form lead gen content (e.g., whitepapers and webinars) and short form content (blogs, short articles, infographics)
  • Work closely with other marketing team members to facilitate completion of assets (e.g. design, performance & product marketing)
  • Proactively seek inputs from product marketing and product development teams to ensure accuracy of product representation in storytelling and discuss clients’ input and feedback


  • You have 2-4 years experience in B2B SaaS marketing and/or Ecommerce, and content creation, with a strong portfolio of work to share with us.
  • BSc degree in Marketing, Journalism or relevant field preferred
  • Experience working in a marketing/ content marketing role and generating content such as whitepapers, webinars, blog posts, multimedia content, and sales collateral
  • You have exceptional verbal, writing and editing abilities (Arabic, French and English). You regularly produce content with subject matter experts in a space.
  • Compelling storyteller with a knack for narratives that resonate with large audiences
  • You’re a natural educator and excellent researcher — you do a deep dive on topics, enough to communicate nuance and authority. Distilling complex topics into “infotainment” is easy for you. You love helping people understand.
  • Outstanding team player with the ability to relate and care for customers and team members alike
  • A healthy obsession with style guides and grammatical exactitude.
  • You’re resourceful and self-motivated with a bias for action.
  • Comfortable in fast paced, high-growth start-up environment
  • Background of social media and growing an audience
  • Focused editorial mindset that recognizes what kinds of content the audience engages with
  • Basic understanding of SEO and social analytics


We are a young and passionate team building the #1 tech platform in Africa dedicated to small and micro merchants. More than 2M merchants, in 15 countries, tested our flagship products (Konnash App and Mahaal App) to manage and grow their business.
We operate in small, autonomous, agile and independent teams. We encourage ownership, innovation and creativity in a supportive environment where sharing best practices is key.

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